455 Dovercourt Road, Suite 201
Toronto, ON M6H 2W3
416-593-7017

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© Manifest Communications Inc. 2019 | Manifest is a full-service social marketing and cause marketing agency located in Toronto, Canada.

ST. JOSEPH'S HEALTH

CENTRE FOUNDATION

Promise

WHAT WAS THE ISSUE?

While Toronto's west-end community is vibrant and fiercely proud of all it has to offer those that live there, they don't see St. Joe's as a key player in creating the healthy and vibrant west-end.

WHAT DID WE DO?

As part of the Foundation's $80 million fundraising campaign, we created "Promise" - St. Joe's commitment to helping

meet the unique healthcare needs of Toronto's west end. This

ranged from higher rates of people living with mental health

challenges, to more births than any other part of the city, to

more seniors living in the community.

WHAT DID WE CHANGE?

By giving voice to the personal stories of west-end neighbours playing their part in helping St. Joe's keep its 'Promise' to the community, the campaign helped raise the profile of St. Joe's and surpassed the $80 million fundraising goal ahead of schedule.