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OUR CITIZENSHIP WORK
We are currently working on a corporate citizenship strategy for TJX Canada (Winners, Homesense and Marshalls) that features the retailer’s commitment to supporting the economic independence of vulnerable women, including helping to identify partnership, programming and policy ideas to bring the strategy to life.
We worked with the sports retailer to help frame their corporate citizenship strategy and launch Jumpstart – a national program to that removes financial barriers so kids across Canada have the opportunity to get off the sidelines and into the game. We created everything from a national multi-media campaign to in-store collateral to a national fundraising event.
We brought Sobeys and Dietitians of Canada together to help promote EatRight Ontario – a free toll-free service for Ontarians to speak with a registered dietitian about their nutrition questions and challenges. The partnership helped bring value to Sobeys customers that were looking for nutrition support and increased awareness of the new service to Ontarians.
Manifest developed a positioning that inextricably linked Unilever’s citizenship with its corporate mission to add vitality to life. “Community Vitality” reflected Unilever’s commitment to helping Canada’s communities be stronger, more resilient, and ready to meet challenges and needs.
As a food company, we created a strategy that leverages its leadership in the area of feeding families in need. We established an integrated corporate citizenship framework with fighting hunger as the signature cause. We also helped secure signature partners, as well as created customer and employee engagement opportunities.
We worked with the leading packaged goods company to help define their partnership with the Canadian Women’s Foundation, plus identify activation ideas to get their employees and customers engaged in supporting violence against women.
Manulife retained us to develop their signature cause of championing volunteerism, helping to identify partnerships and programs, plus activation ideas for customers and employees.
We worked to develop Shoppers’ citizenship strategy built around its commitment putting women’s health first. We created customer and employee engagement programs. We created a landmark research report on women’s health. We also set Shoppers up with national and regional partners in women’s health. Recent research has revealed that this commitment is resonating with shoppers and employees alike.
We worked with Ericsson on the creation of Ericsson Response – a disaster preparedness program that positions them as the global champion of a faster and more effective response to natural disasters. It features new ways of using Ericsson’s leading-edge communications to help relieve human suffering due to disasters worldwide. Today, the program is 15+ years old and is recognized by the UN and the Secretary General and Swedish Foreign Ministry as an example of excellence and innovation across the wireless communications industry.
Manifest is currently working the new energy player on it’s community investment program, shaping the program, establishing partnership and guiding promotions and giving policies.
For the past three years we worked with Pfizer on a cause marketing strategy for its oral contraceptive brand Alesse. The strategy focused on helping help young women realize their unlimited potential. To help them be even more than they thought possible on every level. So we created a campaign that encouraged and supported young women to be more in everything they do. To never settle.
On anything. Because young women should be #NothingLess.
For over a decade we worked with Rogers and created a community investment strategy that underscores Rogers’ commitment to supporting youth education. Building from Rogers’ brand platform of possibilities, the strategy reinforces that ”with education, anything’s possible”. We were also tasked with identifying partners and potential programs to activate its citizenship agenda.
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