HEALTHY SMILES ONTARIO
Ontario Dental Association
WHAT WAS THE ISSUE?
Although the Provincial Government committed to funding Healthy Smiles Ontario (HSO) - a program for providing essential dental care to children from low-income families, the program has faced chronic underfunding for years.
WHAT DID WE DO?
We created a campaign that expressed the commitment of Ontario's dentists to keep kids smiling, and called on political leaders to step up their commitment to Ontario's most vulnerable children.
WHAT DID WE CHANGE?
The campaign successfully helped put dental care on the radar leading up to the 2018 Provincial Election, and is currently being used to help build inroads with the new government about the critical importance of oral health care for our most at-risk children.