WHAT WAS THE ISSUE?

While the National Aboriginal Achievement Foundation was respected for its work, particularly as it is related to celebrating achievement, there was growing frustration around what

makes achievement possible: education. 

WHAT DID WE DO

We created a new brand name, 'Indspire' that combines the key notions of indigenous and inspiration. We then created a new brand identity that highlights the power of Indigenous education to help Canada take flight.

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WHAT DID WE CHANGE?

The new brand idea has helped foster new and deeper levels of understanding, engagement and support for Indigenous education.