455 Dovercourt Road, Suite 201
Toronto, ON M6H 2W3
416-593-7017

white wordmark-01.png
  • LinkedIn Social Icon
  • Twitter Social Icon

© Manifest Communications Inc. 2019 | Manifest is a full-service social marketing and cause marketing agency located in Toronto, Canada.

FAITH IN PEOPLE

Good Shepherd

WHAT WAS THE ISSUE?

Too many charities paint a picture of those needing their services as desperate and needy - reinforcing a stereotype that wasn't helping the 1 in 5 Hamiltonians living in poverty.

WHAT DID WE DO?

We called on Hamiltonians to have "Faith in People" by seeing through the labels to see a person and their potential, not just their problem.

WHAT DID WE CHANGE?

Today, Good Shepherd is well recognized as a leading champion of people and their potential. The brand idea also helped the organization raise $45 million for a new facility.