WHAT WAS THE ISSUE?
While 2 in 3 people know someone with dementia, understanding of Alzheimer’s disease and dementia in Canada is limited.
WHAT DID WE DO?
We developed an integrated digital campaign and interactive website that empowered Canadians with information about the signs of dementia, as well as invited viewers to become a Dementia Friend to pledge to do simple actions to help improve the lives of those affected by dementia.
WHAT DID WE CHANGE?
We were able to surpass the original campaign goal of 1 million Dementia Friends, and a pre and post campaign survey of Canadians revealed a 15% increase in familiarity of dementia among the general population.
It also revealed that Dementia Friends felt significantly more confident than the general population in their ability to provide support to someone with dementia or Alzheimer's disease.