WHAT WAS THE ISSUE?
Internet anonymity makes it easy for teens to say things online that they wouldn't normally say to someone's face.
WHAT DID WE DO?
StopHatingOnline called on youth to think about their actions and included TV and cinema ads, as well as a digital experience - #WordsHurt - that allowed youth to see first-hand how much damage words can do to someone online.
WHAT DID WE CHANGE?
Campaign results showed that 69% of teens were less likely to cyberbully, and 87% were more likely to try to stop others from cyberbullying.