ZACH ZIMMEL

Strategy Director with Principles

As the Strategy Director with Principles, I help our clients approach business problems in smart and innovative ways. I work to ensure that a campaign effectively ladders up to an organization’s higher altitude strategic objectives. I excel at recognizing marketplace and audience trends, at evaluating both risk and opportunity, and at identifying insights to guide the strategic and creative process. I’m committed to enabling social impact through partnerships with nonprofits, charities, and companies trying to do business the right way.