WHAT WAS THE ISSUE?
Canadians are curious about cannabis but with so much information and misinformation about it, they're equally confused.
WHAT DID WE DO?
Empowered Canadians with answers to their questions about cannabis with unbiased, expert facts on cannabis.
WHAT DID WE CHANGE?
Early results are demonstrating that Canadians are highly interested in the content and engagement metrics are outperforming all Government of Canada benchmarks.