JUST LIKE A GIRL YOU KNOW
Covenant House Toronto
WHAT WAS THE ISSUE?
Many think human trafficking doesn’t happen in places like Canada, despite it being the fastest growing crime in Toronto.
WHAT DID WE DO?
By underscoring that this is happening to girls in Toronto "just like a girl you know", we brought relevance to the issue that many feel so distant from.
WHAT DID WE CHANGE?
Covenant House Toronto raised $10 million on the strength of the campaign to build a new transitional house to support young victims.