We are social marketers. We adopt marketing practices and tools and adapt them to the challenge of changing attitudes and behaviour and fostering positive social change. In fact, we are a pioneer and leader in social marketing in North America. We think about it, write about it, speak about it, and practice it.
Over the years, our social marketing approach and single-minded focus have earned us a reputation for being able to penetrate the most complex social issues, present them with clarity and authority to audiences of all kinds, and to position organizations as thought leaders in their marketplaces.
As a result, we have helped hundreds of organizations develop powerful social brands that have commanded influence. Built the image and prominence of their organizations. Raised over a billion dollars in fund-raising income. And helped transform how people think, feel, and act about and in relation to the dominant issues of our time.